{"product_id":"frozen-rump-from-34-kg-100-grass-fed-finished-beef-obe-organic","title":"FROZEN Rump From $25\/kg – 100% Grass-Fed \u0026 Finished Beef – OBE Organic","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOBE Organic Rump is a premium Australian rump steak produced from 100% grass-fed, free-range cattle raised under certified organic standards. It delivers clean, honest beef flavour shaped by natural grazing and careful farming practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a dependable cut that performs consistently across grilling, pan-searing, and barbecue cooking. Lean, firm, and beef-forward, it rewards proper technique with satisfying texture and depth of flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIdeal for everyday meals or relaxed entertaining, OBE Organic Rump offers premium integrity without excess richness, making it a practical choice for families, home cooks, and health-conscious buyers.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eTechnical Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eCut:\u003c\/strong\u003e\u003cspan\u003e Rump steak\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eProgram \/ Brand:\u003c\/strong\u003e\u003cspan\u003e OBE Organic\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eBreed:\u003c\/strong\u003e\u003cspan\u003e Australian grass-fed cattle\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eMarbling Score:\u003c\/strong\u003e\u003cspan\u003e Naturally lean\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eFeeding:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e100% grass-fed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eFarming \/ Production:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eFree-range, certified organic\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eCertifications:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eAustralian Certified Organic, USDA Organic\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003ePackaging:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eVacuum sealed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eRefrigerated or frozen on arrival\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhy This Cut Stands Apart\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOBE Organic Rump delivers a strong, traditional beef flavour without heavy fat content, making it ideal for regular cooking. Its firm muscle structure holds moisture well when cooked correctly, producing juicy results with a satisfying bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompared with richer cuts, it offers excellent value while still delivering premium eating quality on the plate.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ePremium Program Standards\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOBE Organic is built on strict organic principles and full traceability from paddock to plate. Cattle are raised in Australia’s Channel Country, grazing freely across diverse native pastures without chemical intervention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo hormones, no antibiotics, and no GMO feed are used at any stage. Independent certification ensures animal welfare, environmental stewardship, and consistency across every cut.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eUnderstanding Grass-Fed Organic Beef\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGrass-fed organic beef develops flavour naturally through slow growth and diverse pasture diets. This results in leaner meat with a clean, beef-forward taste rather than buttery richness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor rump steak, this style of production enhances texture and savoury depth while keeping the cut suitable for everyday meals and high-heat cooking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eTaste and Texture Experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOBE Organic Rump cooks with a pronounced beef aroma and a clean, natural finish. The texture is firm yet tender when sliced correctly, with minimal excess fat. Flavour is earthy, robust, and unmistakably beefy, reflecting its pasture-based origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eBest Cooking Methods\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis cut rewards patient cooking and simple technique, delivering rich flavour and reliable tenderness across high-heat grilling and fast pan cooking:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBBQ or grill for a well-developed crust.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePan-sear for controlled, even cooking.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRest well and slice against the grain for the best tenderness.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFlavour Pairings and Serving Ideas\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSeason simply with sea salt and cracked pepper to let the beef speak. Pair with chimichurri, garlic mushrooms, or roasted vegetables for balance. Serve alongside fresh salads for lighter meals or potatoes for heartier plates.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ePackaging and Storage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach OBE Organic Rump is vacuum sealed to protect freshness and flavour. Store refrigerated until use or freeze on arrival if required. Allow the steak to reach room temperature before cooking for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWho Should Choose OBE Organic Rump\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDifferent cuts suit different needs, and this section shows exactly who will get the most value and enjoyment from OBE Organic Rump. Here are the ideal buyers:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eFamilies:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eIdeal for those wanting premium yet affordable steak that keeps everyone satisfied at the table.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eHome cooks:\u003c\/strong\u003e\u003cspan\u003e A versatile cut that suits barbecues, weeknight meals, stir fries and more special dishes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003e\u003cstrong\u003eHealth-conscious eaters:\u003c\/strong\u003e Lean, nutrient-dense beef raised without hormones, antibiotics or GMO feed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eEthical consumers:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eA strong choice for anyone who values responsible, sustainable and pasture-based farming.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eBudget-minded steak lovers: \u003c\/strong\u003e\u003cspan\u003eOffers real beef flavour without the higher cost of heavily marbled cuts.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhy Buy from Carnivore Society\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCarnivore Society sources and selects meat for eating quality first, ensuring every cut performs as described from preparation to plate:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\" dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eVerified premium programs.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eAccurate grading and honest descriptions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eProper handling and storage standards.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eSelected for flavour and consistency, not volume.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eConclusion\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOBE Organic Rump is ideal for those who value clean flavour, ethical production, and dependable performance in the kitchen. It delivers real beef character without excess richness, making it perfect for regular cooking and relaxed entertaining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOrder the OBE Organic Rump Steak now and cook with confidence using premium Australian organic beef chosen for flavour, integrity, and consistency.\u003c\/span\u003e\u003c\/p\u003e","brand":"Carnivore Society","offers":[{"title":"5.71 KG (FROZEN) - $25\/kg","offer_id":46684942237750,"sku":null,"price":142.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/7859\/0518\/files\/20251201_143625.jpg?v=1764564573","url":"https:\/\/www.carnivoresociety.com.au\/products\/frozen-rump-from-34-kg-100-grass-fed-finished-beef-obe-organic","provider":"Carnivore Society","version":"1.0","type":"link"}