Indulge in the robust, authentic taste of premium pasture-raised beef with Free Rein Rump. Sourced from cattle grazing freely on open Australian pastures, this rump cut delivers rich flavour, outstanding quality, and wholesome nutrition — perfect for everything from sizzling barbecues to weeknight stir-fries.
🌿 From Pasture to Plate
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100% grass-fed & finished: Our cattle roam free on natural pastures, eating only grass — no grains, hormones, or unnecessary antibiotics.
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Ethically raised & sustainably butchered: Everyone’s health and the planet matter. Our Free Rein Rump reflects a commitment to responsible farming, animal welfare, and transparent sourcing.
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Vacuum-sealed for freshness: Each rump steak is cryovac sealed to lock in flavor and extend shelf life — convenience and quality, all in one.
🍽️ Versatile & Delicious
Whether you’re grilling, pan-searing, roasting or stir-frying — Free Rein Rump shines with every cooking method:
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Grill or BBQ: A hot sear brings out an intense beefy crust, sealing in succulent juices — perfect for a classic steak night.
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Pan-sear: A quick pan fry with a pat of butter, garlic and herbs produces tender, flavour-packed slices.
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Roast or slow cook: The rump’s generous muscle structure stands up well to slow roasting or low-and-slow cooking, ideal for hearty Sunday dinners.
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Stir-fry or sandwiches: Thinly sliced rump works beautifully for stir-fries, fajitas, or steak sandwiches that deliver bold flavour without excess fat.
💪 Nutrition & Health — Protein-Rich & Naturally Lean
Rump steak offers an excellent source of high-quality protein, essential amino acids, iron, zinc and B vitamins — nutrients crucial for muscle repair, energy and overall health.
Because Free Rein Rump is leaner than many grain-fed cuts, it’s a great fit for balanced diets — filling, satisfying, and easy to portion depending on your nutritional goals.
🔥 Serving Tips for Best Results
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Preheat your pan or grill until very hot — a good sear locks in juices and creates a tasty crust.
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Cook rump steak to medium-rare or medium for the juiciest, most tender result. Overcooking can make it a bit chewy.
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Let the steak rest for 5–10 minutes after cooking — this helps redistribute the juices so every bite is juicy and tender.
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Slice against the grain for a more tender bite.
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Pair with simple sides like grilled veggies, salad, or roasted potatoes — or get creative with chimichurri, garlic butter, or steak sauces.
🍷 Ideal For:
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Weekend BBQs — share a thick, flavourful rump steak with friends and family
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Healthy weeknight dinners — lean protein and quick cooking make it perfect for balanced meals
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Home cooks & steak lovers — when you want restaurant-quality beef at home without an extravagant price tag.
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Busy lifestyles — easy to cook, quick to rest, and ready to serve
📦 Packaging & Delivery
Free Rein Rump is cryovac sealed to lock in freshness and shipped with cold-chain delivery to ensure it arrives in peak condition. For optimum quality, store it refrigerated or freeze if you plan to keep it longer.
🌟 The Free Rein Guarantee
When you choose Free Rein Rump, you’re getting more than just beef. You’re choosing integrity, quality, and sustainability — from pasture to plate. We believe in honest food, raised ethically, delivered with pride.
Give Free Rein Rump a go and taste the difference grass-fed, pasture-raised beef makes. Once you experience that bold, natural flavour and tender texture — you might never go back to ordinary steak again. 🔪🥩✨
