Product Overview
Our Southern Ranges Rump is a premium beef option for customers who want the natural flavour of grass fed beef with a higher marbling profile than standard pasture raised cattle. Sourced from the Southern Ranges SR4 program, this rump offers a strong balance of tenderness, beef flavour, and versatility, making it a great choice for roasting, slicing into steaks, grilling, or everyday premium home cooking. Southern Ranges describes this range as 100% grass fed and grass finished, with SR4 graded to Marble Score 4+.
Brand and Origin
Southern Ranges is a premium Australian beef program developed from carefully selected cattle raised on pasture in Victoria and southern New South Wales. Trade material for the brand states the SR4 range is selected from genetically superior Angus and Hereford cattle, with a focus on consistency, traceability, and eating quality.
Feeding and Finishing
This product is grass fed and grass finished, meaning the cattle are raised entirely on pasture without grain finishing. Southern Ranges also states the range has no added hormones, no added antibiotics, and is 100% traceable. That combination makes it a strong option for customers looking for a more natural beef product without giving up tenderness or marbling.
About the Cut
Rump is a versatile beef cut known for its rich flavour, balanced texture, and strong value compared with some of the more expensive loin cuts. In the Southern Ranges SR4 program, the added marbling helps lift tenderness and juiciness above what many customers expect from a traditional grass-fed rump.
Box Sizes and Pricing
At Carnivore Society, this product starts from $47/kg and is available in a full box, half box, or single piece depending on what suits your order. Full box weight is 20kg, half box weight is 10kg, and a single piece averages around 5kg. Half boxes are $5/kg extra, while single pieces are $10/kg extra. All meat is cryovacced for freshness and packed into insulated chilltainers for cold chain delivery.
Why Customers Buy It
This is a great option for customers who want a premium everyday beef cut that still feels practical and versatile. It suits families, steak lovers, meal prep, roasting, slicing, and customers who want a more natural grass fed product with stronger marbling and eating quality than a basic rump.
Important Ordering Notes
As with our other Carnivore Society products, final packed weight may vary slightly depending on the individual piece size and how the product is packed. For preorder items, final weight and final price are confirmed during packing. This product is ideal for customers who want premium grass fed beef with reliable consistency, clean provenance, and the added appeal of MB4+ marbling.
Halal
This product is halal certified.
